Merit Announces Strategic Partnership with Foodics to Revolutionize Retail and F&B Operations Across MENA

Incentives · Merit

Riyadh, Kingdom of Saudi Arabia, Nov 23 2023

Merit, a global leader in engagement technology, and Foodics, the leading provider of cloud-based POS and restaurant management systems, have entered into a strategic alliance to transform customer engagement in the F&B sector across MENA.

This integration marries Merit’s SaaS platform, GiftCardsBy, with Foodics' management suite so businesses can kickstart personalized gift card programs and customer loyalty schemes.

Partnership Highlights

- **Unified Experience:** Fewer manual processes and a simpler user journey. - **Customer Insight and Engagement:** Deeper analytics and personalized marketing. - **Revenue Boost:** Modern payments and analytics drive sales and retention. - **Customization:** Brands design gift cards that match their identity. - **Scalability:** Built for single sites and large restaurant chains.

Foodics brands can design, set up, sell and redeem branded gift cards in three simplified steps on GiftCardsBy. Redemption is integrated into Foodics' POS with no extra technical work.

![Foodics and Merit](/images/blog/foodics-2.webp)

"The integration of Merit's groundbreaking solutions with the Foodics platform propels us towards a visionary future," shares Julie Barbier-Leblan, CEO of Merit.

For more insights contact [ksa@meritincentives.com](mailto:ksa@meritincentives.com).

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