The world's leading provider of purpose-driven engagement technology, designed for buyers, users and brands.

Making engagement easier, technology-driven and more fulfilling.

Connecting 1,000+ businesses and 7,000+ brands with a reach of over 100 million end-users worldwide.

Through custom-built enterprise platforms, white-label SaaS and plug-and-play APIs, we've put a smile on millions of faces across the globe.

Where the desire to reward and the passion for technology led to a revolution in engagement

Merit was founded in 2016 with a singular goal, to use technology to go beyond just transactions and create meaningful connections.

Our journey began as an aspirational startup with a team of five, transforming into a globally recognised enterprise with over 80 employees in just a few years. Our ambition to merge global reach with local insights has lef to us having offices in key cities, including Riyadh, Dubai, Barcelona, New-York, London, Kuwait, Cairo, Bangalore and Lahore.

By exceeding our goals, creating a lasting impact and weaving our values into every fibre of what we do, we are proud to stand as a global leader in innovative engagement technology, delivering top-tier solutions that can be enjoyed by everyone.

Meet Our Team

An emphasis on value for everyone

Our belief that engagement should not just be a focus for the end-user, but for our clients and brands as well. This belief has led to the creation of purpose-built solutions, catered around the needs of our customers.

160+

Markets

20+

AVG Marketplace users per platform

7,000+

Brands

80+

Employees

Our Mission

Empowering businesses with innovative global platforms for impactful local engagement.

Our Vision

Shaping a globally connected future where every interaction fosters meaningful engagement and drives sustainable growth.

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Our Solutions

A Message from our CEO

“Merit champions diversity, empowering women and fostering an inclusive workspace that boosts innovation. Our vision is to give access to the most advanced technology to engage customers, employees and any partners creating profitability, regardless of their location, adjusting to client size, needs and objectives.”

Julie Barbier-Leblan – CEO & Co-Founder

Forbes Top 20 Women in Tech 2022 & 2023