You are currently viewing Merit relocates its Regional Headquarter to Riyadh

Merit relocates its Regional Headquarter to Riyadh

It is my pleasure to present Saudi Arabia’s vision for the future. It is an ambitious yet achievable blueprint, which expresses our long-term goals and expectations and reflects our country’s strengths and capabilities.

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, the Crown Prince, Prime Minister, and Chairman of the Council of Economic and Development Affairs on Vision 2030.

In line with the vision set out for 2030 as “the Heart of the Arab and Islamic Worlds, the Investment Powerhouse, and the Hub connecting Three Continents”, the National Technology Development Program “NTDP” at the Kingdom of Saudi Arabia (KSA) has announced the “Relocate” initiative in February 2023 to contribute to the  developing the technological ecosystem in KSA through providing all the support world-leading startups and multinational companies require to expand and scale within KSA’s market in partnership with the Ministry of Communication and Information Technology, the Ministry of Investment, the Royal Commission for Riyadh City and the Center of Digital Entrepreneurship.

It is with great pleasure to announce that our journey in KSA has reached a great milestone! Merit, a world’s leading pioneer engagement technology company with products, custom solutions, and professional services in the industries of engagement, rewards, incentives, and branded payments, has been successfully selected as a part of this initiative and will be dedicated to continue creating the next generation engagement technologies and making business engagement rewarding for everyone in KSA’s market. 

Our mission at Merit is to transform the engagement industry through innovative technologies by powering up products and services, which are globally accessible and fully localized to provide maximised personal impact. Think Globally. Act Locally.

CEO and Co-Founder at Merit, Julie Barbier-Leblan has shared her experience: I am delighted to embark on this ambitious journey to the development of a thriving tech oriented ecosystem that will be a great leap for all businesses in the Kingdom and the region. This plan has been encapsulated in the Kingdom’s incredible vision for 2030 and it is a pleasure to be amongst the selected world-class talent who foster innovation, empowerment, and limitless partnership. Looking forward to this digital transformation!”

About Saudi Vision 2030

A foundation of unprecedented reforms in the country that were made in the public sector’s operating model, the economy and society as a whole. This lays the foundations of success for the future.
To learn more about the Vision, please visit

About the Relocate Initiative

The initiative aims to incentivise the global tech startups and multinational companies by facilitating their access and providing a range of attractive incentives needed by these tech companies to relocate to the Kingdom Saudi Arabia and then to successfully expand and scale within the Kingdom and regional market.

Leave a Reply